Our Story

We’re Aaron and Hayley, two people who feel most at home under open skies and on winding trails. Our love for the outdoors shaped our belief that nature has the best recipe for sweetness—pure, simple, and uncompromised. That philosophy sparked Wildly Sweet, where nature’s wisdom meets clean, guilt-free sweetness. Our mission is to help people savor life’s sweetest moments without sacrificing health, joy, or what matters most.

Adventure awaits — and it’s deliciously sweet.

  • Our Sweetness Journey

    We love sweetness. But here’s the problem: sugar felt heavy, and artificial sweeteners… well, let’s just say they didn’t exactly make us feel great. We wanted something natural, delicious, and guilt-free. Something we could actually enjoy.

  • The Sugar Alcohol Saga

    We gave sugar alcohols a shot. Spoiler: our taste buds weren’t impressed, and our stomachs staged a revolt. We knew there had to be a better way.

  • Hello, Brazzein!

    Then we discovered brazzein — a rare, natural protein sourced from the oubli fruit. It’s pure, delicious, and surprisingly magical. One taste, and we were hooked. Sweetness, without compromise.

  • A Match Made in Sweet Heaven

    We paired brazzein with allulose, a rare natural sugar with almost no calories. The result? A perfect balance of taste and texture—no aftertaste, no weird cooling, just pure, guilt-free joy. It’s sweetness, perfected—and we are so excited to share it with you.

Join Our Adventure

Sweetness doesn’t have to compromise joy or wellness. Explore our products and join us on the journey toward guilt-free, naturally delicious sweetness.

Taste the Adventure